Ideas. Strategy. Oh, and words.
I’m a senior copywriter. I'm also a brand person. I've been doing this for a while (almost 20 years). I've won some awards. I've judged some awards. I've been Head of Copy for some big brands. Now as a freelancer, I'm excited about working with lots of different businesses. The more planet, animal and people-friendly, the better.
There are many varieties of copywriters in the world. I'm a strategic and conceptual copywriter. That means I think commercially and visually. (Commercially to plan; visually to ideate.) I also have a degree in psychology, so the most satisfying thing for me is to find the deeper meaning behind things – to get to the truth about why it matters in the world.
What about me personally? I'm originally from Toronto but now live in London. When I'm not writing, I'm reading – often multiple books at the same time. I love to travel. I practice yoga daily (savasana counts). I'm mostly vegetarian. And I have a slight problem with shopping but I'm working on it.
So, that's me. Get in touch and let's talk about how we could work together.